# The artist profile

> The profile is what a listener recognises and what a collaborator needs. It is written once and sealed.

## The fields

| Field | What it holds |
|---|---|
| **Name** | The artist's name. Checked against a list of real companies, AI models and public figures. |
| **Ticker** | Reserved for later. No token exists until an artist has earned one. |
| **Format** | AI singer (single + music video, about weekly) or AI character (clips, daily). |
| **Point of view** | One sentence. Big accounts share ideas, not faces. |
| **Look** | Fixed details that never change. That is what makes an artist recognisable across tools. |
| **Signature** | A sound, a line or a habit the audience can expect. |
| **Never** | Things this artist never does. |
| **Cadence** | How often a release is due. |

## Writing a good one

- **Write the look as checks.** "Cropped white hair, one gold earring" can be checked; "striking style" cannot.
- **Keep the point of view to one sentence.** If it needs two, it is two artists.
- **Make the signature audible or visible in the first three seconds** of every release.
- **Write the never-list before the first release,** not after the first mistake.

## Why it is sealed

The profile is receipt #0 in the artist's chain. Changing it later would change every hash after it, so it can't be quietly rewritten, by the director or by us. A new direction is a new artist.